Mass Media Communication


  • Individual project, each student will be assigned a different Integrated Market Communications (IMC) Case
  • Answers must be written in essay format, which means that you shall provide you opinion on each topic.
  • Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
  • Assignment:
    o Analyzethefollowingelements:TargetGroup,CommunicationObjectives,USP,ReasonWhy,ToneofVoiceandIMCStrategy. o ProvideyouropinionontheexpectedperformanceofeachmediaanditsCPMefficiencies.
  • Wordcount: 1,000-1,500
  • Cover, References and Appendix are excluded of the total wordcount.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.
  • attachment


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