Mass Media Communication

Task

• Individual project, each student will be assigned a different Integrated Market Communications (IMC) Case
• Answers must be written in essay format, which means that you shall provide you opinion on each topic.
• Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
• Assignment:
  o Analyzethefollowingelements:TargetGroup,CommunicationObjectives,USP,ReasonWhy,ToneofVoiceandIMCStrategy. o ProvideyouropinionontheexpectedperformanceofeachmediaanditsCPMefficiencies.
  Formalities:
• Wordcount: 1,000-1,500
• Cover, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.