Watch video and reading give a detail about the video and how it connect to csr

Watch video and reading give a detail about the video and how it connect to csr

Video: Brand Activism: Woke or Wack?  Brand Activism  (2:56 mins)

More than ever, big brands are entering the conversation on key social issues. Does it matter to you as a customer?
Fast Company. (2019, May 25). Brand Activism: Woke or Wack? [Video file]. Retrieved from https://www.youtube.com/watch?v=7kVZcyXhSvs (2:56 mins).
Video: Why Consumers Are Drawn to Brands That Take a Stand.  Why Consumers Are Drawn to Brands That Take a Stand (4:46 mins)

Richard Edelman discusses consumers’ trust of brands in the age of social justice. As a consumer, have you made purchase decisions based on a company’s ethics?
Bloomberg. (2020, June 25). Why Consumers Are Drawn to Brands That Take a Stand [Video file]. Retrieved from https://www.youtube.com/watch?v=Bl4K2DvZ4SE (4:46 mins)
Reading: Customer Satisfaction & Moral Responsibility.  Customer Satisfaction & Moral Responsibility

Linda Ray states that while customers may not always be satisfied when you make business decisions based on your ethics, in the long run, you may still earn their respect and loyalty.
Ray, L. (2021, January 5). Customer Satisfaction & Moral Responsibility. Retrieved from https://smallbusiness.chron.com/customer-satisfaction-moral-responsibility-31440.html
Reading: Importance of Ethics in Customer Dealings.  Importance of Ethics in Customer Dealings

An overview of the importance of employees and customers in how a company conducts itself ethically.
Newman, E. (2014, December 4). Importance of Ethics in Customer Dealings. Retrieved from https://corp.yonyx.com/customer-service/importance-of-ethics-in-customer-dealings/#:~:text=Ethics%20in%20custom