CASE STUDY 4 ARMARIUM: LUXURY FASHION BRANDS FOR RENT

CASE STUDY 4

ARMARIUM: LUXURY FASHION BRANDS FOR RENT

1. How might renting vs. owning luxury brands change how consumers relate to the luxury brands they rent rather than own?
2. How compelling is the Armarium value proposition to consumers? How well positioned is the brand versus Rent the Runway and its other competitors?
3. To what would you attribute Armarium’s early success in the market? How sustainable is this success and how well will it scale?
4. What advice would you provide to Gregory as she thinks about scaling in terms of her marketing mix (What does the company need to change in its marketing mix to be successful)?