Case: Spotify  1. How is the rise of streaming affecting the music industry? Is streaming the future of

Case: Spotify

1. How is the rise of streaming affecting the music industry? Is streaming the future of
the music industry? And how would you characterize the competition among online
music services?
2. How do you evaluate Spotify’s business model? What are the strengths and
weaknesses of Spotify? What are the opportunities and threats in the market?
3. Are Spotify’s executives right to insist on not allowing artists and their labels to
differentiate their offerings across countries and target only the premium tier? Why is
this so important to Spotify’s model?
4. Are Big Machine and Taylor Swift right to ask for a catalogue takedown? How
likely are other artists to defect as well?
5. how should Spotify respond to Swift’s actions in the public domain?