To assist with completing this assignment, there are specific resources you will review. Refer to the Generation Characteristics and Motivational Preferences Table in the Buchbinder et al, textbook and then read the 

To assist with completing this assignment, there are specific resources you will review. Refer to the Generation Characteristics and Motivational Preferences Table in the Buchbinder et al, textbook and then read the Chapter 18 Case Study titled: Patients “Like” Social Media – Case for Chapters 5 and 6 on page 558. You should also conduct independent research in addition to using your textbook and any resources provided. In this assignment, you will take on the role of director of marketing, who reports to the Chief Marketing Officer (CMO), at the larger acute care hospital discussed in the case study. The CMO asks you to create a presentation that explains key concepts related to creating a marketing strategy and walk the team through the start of the process. The following points will guide your presentation.

1. Identify: What information should the team gather to create a marketing strategy?
2. Summarize: What process(es) could be used to lead the team in creating a cohesive message for current and potential clients and their families about the new system? Are different messages needed? Why?
3. Identify: What types of marketing tactics could be used and why? (i.e. a new website, social media, print publications, billboards, radio, television ads)? Describe how marketing tactics foster a community.
4. Are there HIPAA-related issues that can impact marketing, especially when using social media? If yes, educate the Marketing team.
5. Explain how the team will analyze and document the success areas for continuous improvement of the proposed initiatives if they are implemented?

Your PowerPoint presentation should be no more than 10 content slides and should include a title and an APA-formatted reference slide(s). Be sure to include any necessary in-text citations.

1. What information is needed to create a marketing strategy?

2. How do you create a unified message for potential clients and their families about the new combined system? How will you determine the promotional messages?

3. What marketing tactics will you use? Will you create a new web site? Can you use social media (e.g., Facebook, Twitter) to create a sense of community? Explain how this will work?

4. Will you eliminate all print publications? What about billboards, radio, or television ads?

5. How do you ensure that processes are set up to respond to Internet information requests in a timely fashion?

6. What are the HIPAA-related issues surrounding the use of social media?

7. Map the steps in your new marketing plan and include the use of social media.

8. How will you analyze and document the success of your proposed initiatives?