You will conduct a situational analysis on Apple and determine what growth strategy the company should pursue next year.  Include the following

You will conduct a situational analysis on Apple and determine what growth strategy the company should pursue next year.  Include the following:

• Situational analysis on Apple
  • Apple’s Concise brand/company overview  – no history needed
  • Apple’s Customer analysis (primary value(s) sought, level (low, moderate, high) of brand loyalty in the industry, behavioral factors (e.g. price sensitivity, channels used, etc.), Two customer journey maps: one, loyal/informed customers; two, non-loyal/uninformed customers.
  • Apple’s Context – External analysis
  • Apple’s  Competitive analysis
  • Apple’s Collaborator analysis
  • Apple’s Market analysis (size of market, growth of market, maturity of market, prominent market segments, segments currently targeted by the company)
• Apple’s SWOT Analysis
• Apple’s Marketing Objective
  • Describe and assess the current market growth strategy used by the brand
  • What should the market growth strategy be going forward?
  • Support your decision based on the situational analysis