Please watch the interview with Rob Bernshteyn, CEO and chairman of Coupa Software, Inc., and answer the following questions:
- Based on this interview what are the four fundamental entities that all companies need to manage, and what is Coupa’s priority of the four?
- Bernshteyn touched on ways companies could have prepared for the COVID-19 pandemic with technology. How has his company embraced technology before the pandemic to ensure their survival? Share your thoughts on what Bernshteyn touched on to live in a virtual world and how the company is making changes to embrace this new way of operating.
- In the interview Rich Karlgaard asks a question based on Bernshteyn’s book about the power of community in which he commented “where the economy is headed and the benefits you get when you give your data, and you receive something in return.” Share what you gained from Bernshteyn’s response to this statement.
- Bernshteyn described the leadership style used at Coupa in the interview. Share what you gained from his comments and how his leadership style contrasts with the leadership style at a company you have worked for in the past. What elements could you take from this interview to help your own leadership style continue to develop?
Coupa’s Rob Bernshteyn Is That Rarest of CEOs Who’ve Multiplied Their Company’s Value by 1000x (forbes.com)