Developing an incremental capability for a fire control system software suite that will reside on existing ruggedized Dod laptop computers

Instruction Details

Which of the following capabilities is NOT well suited for the IT BOX

1. Developing an incremental capability for a fire control system software suite that will reside on existing ruggedized Dod laptop computers

2) Developing a capability to store all the US Air Force Maintenance data in a cloud computing environment accessible from any base in the world by using a local area network connection to the web

and existing maintenance computers.

3) Developing a capability to upgrade the operations center software while at the same time modernizing the computer hardware to eliminate obsolescence issue

4) Developing a capability for a directed energy (laser) weapon that can disrupt the enemy’s capability to engage the operations center from within 2 kilometers

Answer Guide

1. Demographics and GIS Information for Store Location Decision

For deciding on a store location, Starbucks would need various demographics and GIS (Geographic Information System) information, including:

• Population Data: Demographic data such as population density, age distribution, income levels, and household size in the area are crucial. It helps determine the potential customer base and their purchasing power.
• Traffic Data: Information on foot traffic, vehicle traffic, and public transportation routes near the prospective location is essential. It helps estimate the number of potential customers passing by.
• Competitor Locations: Identifying the locations of competitors, especially other coffee shops, helps assess the level of competition in the area.
• Retail Clusters: Understanding the presence of other retail stores and businesses in the vicinity can provide insights into the area’s commercial activity.
• Demographic Trends: Data on demographic trends, including population growth or decline, can indicate whether the area is likely to see an increase in potential customers over time.
• Accessibility: GIS can help analyze the accessibility of the location in terms of road networks and public transportation hubs.
• Local Amenities: Identifying nearby amenities such as parks, schools, and offices can help assess the potential for different customer segments.

2. Information from Starbucks Mobile App

Starbucks can gather valuable information from its mobile app to enhance operations:

• Customer Preferences: The app can track customers’ order history and preferences, allowing Starbucks to tailor marketing efforts and promotions.
• Location Data: Through location services, the app can provide data on where and when customers visit Starbucks stores, helping optimize staffing and inventory management.
• Payment Data: Starbucks can analyze payment methods used through the app to understand customer behavior and preferences.
• Feedback and Ratings: The app can collect feedback and ratings, helping Starbucks gauge customer satisfaction and make improvements.

3. Free Wi-Fi and Analytics

Yes, the availability of free Wi-Fi at Starbucks’ stores can provide valuable information for better analytics:

• Customer Behavior: Starbucks can track the duration of customer Wi-Fi usage and the websites visited. This information can help in understanding customer behavior and interests.
• Peak Usage Times: By analyzing when Wi-Fi usage is highest, Starbucks can optimize staffing and promotions during peak hours.
• Customer Engagement: Wi-Fi login screens can be used for promotions, surveys, or gathering customer contact information, enhancing customer engagement and marketing efforts.

4. Use of Starbucks App

This question pertains to your personal experience, but if you use the Starbucks app:

• Reasons for Use: You can mention why you use the app, such as for convenience, loyalty rewards, mobile ordering, or personalized offers.
• Benefits: Share any benefits you derive from using the app, such as earning rewards points, quicker service, or customized recommendations.
• If Not Used: If you don’t use the app, you can explain the reasons, such as privacy concerns, preference for in-store ordering, or other factors influencing your choice.