Artistic approaches in Human resource management|Soft and Hard HRM

In the current fast-paced working environment, effective management of people has been essential in the ongoing direction and support for the employees within organizations. Management of people within an organization is no longer a simple responsibility. There is an increasing need for recognition of the importance of the skill of managing people (Nankervis, Baird, Coffey and Shields, 2016). Organizations have established human resource strategies which have led to employing different functions within the human resource of an organization. This paper focuses on soft human resource strategies and how they can be associated with a more artistic approach to enable effective management of people. Soft HRM strategies have been associated with artistic approaches that have offered skills and attributes of managing people and treating them as significant assets of an organization.

Associating soft HRM with more artistic approaches to people management 

The soft human resource management is considered as an approach of the human resource management that includes treating employees as one of the organization’s most significant assets (Collings, Wood and Szamosi, 2018). Soft human resource management is considered as a system where workers are valued and taken as an important resource for the company’s growth and they are looked after as well as their skills developed (Crawshaw, Budhwar and Davis, 2017). When a management relies on soft HRM strategies, they view their employees as critical resources that are essential in long-term business strategies. Thus, the management will be able to integrate the needs of their employees in the long-term organizational strategy.

Artistic approaches in HRM strategies means application of skills and knowledge to try achieve the desired results to treat people as significant assets (Pollard, 2017). Artistic approaches involve practices within the HRM that are more likely upheld to ensure employee empowerment, employee satisfaction, retention of individuals through performance-based awards and employee self-efficacy within the organization (Byrnes, 2014). An art may be considered as the personalized application of general theoretical principles to achieve the most possible positive results (Schein, 2013). Artistic approaches have the following features; practical knowledge which means that every art needs practical knowledge thus learning through theory is not enough, personal skill which means experience, knowledge and personality are essential and creativity which means every artistic approach has to contain creativity in line to produce something that has not been in existence before (Julien, 2018).

Due to the fact Art requires practical knowledge, successful management principles in real life, situations must be applied. Here soft resource management uses its creativity to manage its employees. For instance, Walmart focuses on soft human resource management strategies focus on features such as rewarding of employees, the motivation of employees, and active engagement to achieving their organizational strategy. The soft HRM has been used to empower employees on taking up their roles, performance-based recognition and awards and open communication between the employees and the management.

The soft human resource management practices are seen to be more development oriented when associated with artistic approaches that facilitate valuing employees within an organization (Collings, Wood and Szamosi, 2018). Daily activities within the workplace have confirmed to values, rules and performance requirements. As a matter of fact, managing people has no longer been a responsibility but has become an increasing concern with much recognition of the importance of management skills. For instance, Coca Cola human resource management practices have been conducted in a more artistic approach through skills and practices that can facilitate employee motivation, retention and healthier working environment that tend to create a favourable perception through treating employees well.

Evidence indicates that the artistic approach and soft human resource management practices have made management of people more effective through a combination of tactics that are more effective and that promote organizational fairness across the whole organization (Schein, Edgar, 2013). Artistic approaches and soft human resource management practices have been good reasons why top organizations have attributed their effectiveness and success to their people. Through treating their workforce as the most valuable asset, the organizations have been able to achieve competitive and impressive results across various fronts.

Artistic approach and soft human resource management practices have been associated with building a people focused culture within an organization. Adopting a people-focused culture empowers employees as well as empowers them to be more active and achieve more in what they think is possible since they know that they are part of the organization success and development (Byrnes, 2014). Ideally, employees tend to enjoy coming to a workplace that they feel their contributions are being valued and their morale is being boosted when they are given more freedom, autonomy, and responsibility. The empowering staff has also given them a sense of shared vision and responsibility (Crawshaw, Budhwar and Davis, 2017). This has motivated the workforce to be more independent thus making them feel increasingly important in their responsibilities.

Soft human resource management practices and artistic approaches have been more flexible in running operations within an organization with assigned divisions. With regard to this, the managers have been obligated with some strategies of remaining effective and remaining ahead. Thus, an organization has the needs to inspire leaders who are able to inject enthusiasm within the working environment and as well make the employees feel more excited about their duties (Taylor, 2011). This will enable the organization to treat their employees as an important asset due to the fact that employees are not put under a rigid and conservative management that will not motivate their work.

Artistic and soft human resource management practices have been involved in employee engagement and motivation within organizations. To bring the best out of the employees, it is important to respect, trust and facilitate the exceptional performance of the business leaders. The business leaders will boost the extraordinary performance of the employee thus making them excited about their jobs (Byrnes, 2014). Leaders empower employees through bringing out limitless and real productivity that employees internalize and emulate.

Hard HRM and Artistic management

It is often said that the art of management is getting someone else to do something through efficient skills and attributes that focus on motivating an individual (Nankervis et al., 2016). On the other hand, hard of management practices is based on the notions of tight strategic controls to achieve the organizational goals. The focus of hard HRM strategies vary with artistic management which is a proactive and creative management in managing people within an organization.

Hard HRM and Scientific management

The two methods are similar since they seek towards archiving efficiency within the organization through utilizing the organization’s human resources. Further, both methods advocate that the organization should adopt management technique to increase its productivity and efficiency in its operations (Watson, 2004).


In conclusion, managing people in the workplace has been effective with the blended notion of people management with a more artistic approach to facilitate the effectiveness of soft HRM strategies. Incorporating artistic approaches will integrate employees needs into the HRM strategies of the organization thus ensuring that employees are valued and are observed as an important asset of the organization. Artistic approaches are the important attributes and skills that are needed to manage the attitude and behaviour of people within the organization to lead a successful transformation. Artistic approaches in soft HRM in managing people means that the organization will meet their business objectives such as low turnover, high engagement, solid satisfaction, empowerment of employees and many other vital goals for organizational success.




Byrnes, W. J. (2014). Management and the Arts. Focal Press.

Collings, D. G., Wood, G. T., & Szamosi, L. T. (2018). Human resource management: A critical approach. In Human Resource Management (pp. 1-23). Routledge.

Crawshaw, J., Budhwar, P., & Davis, A. (Eds.). (2017). Human resource management: strategic and international perspectives. Sage.

Julien, P. A. (2018). The state of the art in small business and entrepreneurship. Routledge.

Knight, J. (2015) “Well Versed in the Art of Work: How Poetry Can Help Us Make Sense of Nonsense,” Organizational Aesthetics: Vol. 4 (1) 12-18

Nankervis, A. R., Baird, M., Coffey, J., & Shields, J. (2016). Human resource management: strategy and practice. Cengage AU.

Pollard, C. W. (2017). Management as a Liberal Art (Summary).

Richardson, K. A. (2008). Managing complex organizations: Complexity thinking and the science and art of management. Emergence, Complexity & Organization, 10(2), 13-26.

Schein, Edgar H. (2013) “The Role of Art and the Artist,” Organizational Aesthetics: Vol. 2: Iss. 1, 1-4.

Taylor, S. (2011) Leadership Craft, Leadership Art, London: Palgrave

Watson, T. J. (2004). HRM and critical social science analysis. Journal of Management Studies41(3), 447-467.

Blue part is the main part of presentation
For each similarity, state in detail:
1.Soft HRM and artistic management are flexible…
2.Soft HRM and artistic management are both concerned with Employee involvement…
3. …
4. …
Four similarities are required


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