Identify 3 major market factors from the Phoenix Hospital scenario|HCS/498 Strategic Planning Capstone

Identify 3 major market factors from the Phoenix Hospital scenario.

Analyze how the major market factors selected will affect performance of the hospital in the next 3 years.

Consider real-life current events in health care and how those could affect hospital performance

HCS/498 Strategic Planning Capstone

5-year Strategic Plan Scenario

Background

Phoenix Hospital is a 180-bed acute care hospital that is qualified as a not-for-profit facility. The hospital was originally owned by the county and transferred status to an independent facility three years ago. The hospital receives no external funding from governmental agencies for operations. The hospital is accredited by The Joint Commission and received re-accreditation during its triannual survey last year. The hospital has an aggressive quality management program and a low volume of medical malpractice claims. The hospital is located in Bedford, which is a city of 50,000 with 80,000 in the regional market. The hospital provides a general range of acute care services including medical/surgical, rehab, and emergency care. The president of the hospital has asked you to lead the development of a 5-year strategic plan for the hospital. You will use data provided in this scenario to make your decisions and recommendations.

In addition to information provided in this scenario, you are expected to include information from outside sources that are relevant to real-life events and projections for today’s health care market. This would include any actual market projections based on changes to health care reform and financing.