In 300 words explain the procedures that might be followed to develop a marketing budget and use it to monitor marketing success.

In 300 words explain the procedures that might be followed
to develop a marketing budget and use it to monitor marketing success.
When might it need adjustment?

Activity 14

Explain in 100 to 200 words why it is necessary to ensure
that an adjusted marketing mix continues to meet organisational,
strategic and operational marketing objectives, and desired
positioning.

Question 1

In 300–400 words explain what organisational policies and
procedures are and how they impact on products/ services and marketing
objectives.

Question 2

In 500 words explain how consumer or buyer behaviour can be
identified and how understanding buyer behaviour will influence the
elements of the marketing mix.

Question 3

What statistical techniques are commonly used by business
organizations to gather marketing information? In 600 words summarise
a number of techniques and explain how you might use them to identify
markets and marketing opportunities. Conduct appropriate research to
answer this question.