Please Do Some Research And Share How The Growth Of Social Media Has Impacted The Sport Industry

Wk 3

Outside the U.S., Soccer is referred to as football and is extremely popular in most of the world. Unfortunately, the sport has failed to catch on at a high level in our country. Therefore, the marketing potential of soccer and star soccer athletes is considerably less in the United States than in other parts of the world.

As we look to the future of sport, why do you think that soccer is less popular in the United States? Will it eventually catch on? If you were the person in charge of choosing a sport to use in a marketing campaign for your company would you consider using soccer as that sport? Why or why not? Please do some market research on your own to support your position.

 

 

Wk 4

One of this week’s topics is sponsorship activation. For this week’s discussion, please provide answers to the following questions:

• Please do some research and define the concept of sponsorship activation.
• Please provide three (3) sports related examples of how activation was used to successfully market a product or service in sport.
• Finally, based on your research for this week, please provide the best example of sport sponsorship activation (in addition to the three provided above) you located. Please share you believe it was so successful.

 

Wk 5

This week we’re discussing core products and product extensions. There is a great deal of controversy over certain sports mascots and team names. For example some people have issues with using Native American names for mascots or team names. Specific examples include the Washington Redskins, the Chicago Blackhawks, and the Kansas City Chiefs, among others. As publicized, Washington and Cleveland are in the process of changing team names. Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? This also includes gender issues in names such as the Warriors and the Lady Warriors? Please see the brief video clip below (1:19-3:30), and share your thoughts on the following questions:

• Please discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address.
• Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?
• What are your thoughts about this controversial issue? Should other sports teams consider changing their team names and/or mascots?

 

Wk 6

Smartphones have truly taken over our lives. Most of us rely on our smartphone so much that we couldn’t imagine a day without it. In the mid-2000s, social media and smartphone technology were starting to collide. By around 2010, most smartphones had touchscreens. Recently, Facebook crossed the threshold of 1 billion users.

Please do some research and share how the growth of social media has impacted the sport industry. We know that most stadiums and arenas now provide wireless Internet, but how are sport organizations actually reaching fans? Please try and locate as many unique examples as possible.

 

 

Wk 7

Please define ambush marketing and provide an example of a company or any entity that used ambush marketing in sports.  Try to find some unique examples. Do you feel that the ambush marketing in your example was successful? Why or why not? Please do your best to locate a brief sample video clip or photo illustrating your ambush marketing example.

Also, how might the legitimate sponsor prevent ambush marketing? Finally, since this week’s topic is legal aspects of sport marketing, what are the legal issues related to ambush marketing and what would a marketer have to do in order to break the law while ambushing?