Creativity

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4-1 Discussion: Zappos: A Unique Company Culture

Discussion Topic

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Starts May 22, 2021 11:59 PM

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First, watch Igniting Creativity to Transform Corporate Culture. This TED Talk by Catherine Courage examines how creativity needs to be infused into the organizational culture to foster innovation and to challenge the status quo. Next, watch this Zappos Company Culture video. As you watch the videos, think about the various elements of effective organizational structure. In your initial post, answer the following questions:

  • Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific examples, where applicable.
  • Do you think more companies in the future will follow this model? Why or why not?
  • In your opinion, what company today could benefit from this unique strategy? Explain your rationale.

In responding to your peers, comment on the impact that organizational structure has on a company like Zappos. What dynamics are involved? Think about places where you have worked and how the culture impacted you.

Undergraduate Discussion Rubric
Overview
Your active participation in the discussions is essential to your overall success this term. Discussion questions will help you make meaningful connections
between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain
insight from your peers and instructor.
Directions
For each discussion, you must create one initial post and follow up with at least two response posts.
For your initial post, do the following:
 Write a post of 1 to 2 paragraphs.
 In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern.
 In Modules Two through Eight, complete your initial post by Thursday at 11:59 p.m. of your local time zone.
 Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or
popular sources.
For your response posts, do the following:
 Reply to at least two classmates outside of your own initial post thread.
 In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern.
 In Modules Two through Eight, complete your two response posts by Sunday at 11:59 p.m. of your local time zone.
 Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.
Rubric
Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Comprehension Develops an initial post with an
organized, clear point of view or
idea using rich and significant detail
(100%)
Develops an initial post with a
point of view or idea using
adequate organization and
detail (85%)
Develops an initial post with a
point of view or idea but with
some gaps in organization and
detail (55%)
Does not develop an initial post
with an organized point of view
or idea (0%)
40
Timeliness N/A Submits initial post on time
(100%)
Submits initial post one day late
(55%)
Submits initial post two or more
days late (0%)
10
Engagement Provides relevant and meaningful
response posts with clarifying
explanation and detail (100%)
Provides relevant response
posts with some explanation
and detail (85%)
Provides somewhat relevant
response posts with some
explanation and detail (55%)
Provides response posts that
are generic with little
explanation or detail (0%)
30
Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Writing
(Mechanics)
Writes posts that are easily
understood, clear, and concise
using proper citation methods
where applicable with no errors in
citations (100%)
Writes posts that are easily
understood using proper
citation methods where
applicable with few errors in
citations (85%)
Writes posts that are
understandable using proper
citation methods where
applicable with a number of
errors in citations (55%)
Writes posts that others are not
able to understand and does
not use proper citation
methods where applicable (0%)
20
Total 100%

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