1. In what forms do we encode information for brief memory storage versus long- term memory storage?
2. What is the evidence for encoding specificity? Cite at least three sources of sup- porting evidence.
3. What is the main difference between two of the proposed mechanisms by which we forget information?
4. Compare and contrast some of the views regarding flashbulb memory.
5. Suppose that you are an attorney defending a client who is being prosecuted solely on the basis of eyewitness testimony. How could you demonstrate to members of the jury the frailty of eyewitness testimony?
6. Use the chapter-opening example from Bransford and Johnson as an illustra- tion to make up a description of a common procedure without labeling the procedure (e.g., baking chocolate chip cookies or changing a tire). Try having someone read your description and then recall the procedure.
7. Make a list of 10 or more unrelated items you need to memorize. Choose one of the mnemonic devices mentioned in this chapter, and describe how you would apply the device to memorizing the list of items. Be specific.
8. What are three things you learned about memory that can help you to learn new information and effectively recall the information over the long term?
Textbook Cognitive Psychology by Robert Sternberg