competitive SWOT Analysis of two healthcare businesses. When completing this you are free to use any

competitive SWOT Analysis of two healthcare businesses. When completing this you are free to use any and all resources that are publicly available to your in order to complete. For each section provide an analysis of why you selected the information you did and why you believe it belongs in the section. For example, if you identified an Established Brand as a Strength or a Weakness explain why you believe you believe that is a Strength or Weakness for that business.

Business 1

Fowler Kennedy Sports Medicine Clinic

www.fowlerkennedy.com

Business 2

Lifemark Physiotherapy

www.lifemark.ca

Complete for business 1

Strengths

Outline your competitor’s strengths and how you plan to better them

Weaknesses

Outline your competitor’s weaknesses and how you plan to exploit them

Opportunities

Outline any opportunities your competitors may have, and how you plan to reduce the impact

Threats

Outline any existing threats to your competitors, and how you intend to take advantage of them

SWOT Analysis

Complete for business 2