Case: Honnutti Home Healthcare(HHH) has decided to expand into a new region. It has been successful in its

Case: Honnutti Home Healthcare(HHH) has decided to expand into a new region. It has been successful in its primary market area and it is exciting to move into a new area. Its primary services include nursing and physical therapy, whose excellent reputation is based on the high caliber of personnel HHH employs. HHH has high patient sanctification scores and secure referral sources. Only one home health agency operates in the new region, and it appears to have a marginal reputation. To be successful in the new area, HHH must almost re-create itself. New employees, new referral relationships, and a new physical site have to be established. The lead nurse, Sharon, has been tasked with preparing a plan for market entry. She has been told that she can transfer three employees to the new market area. About ten others will need to be hired to begin operations. Sharon’s plan must set strategic priorities and goals/objectives for the first year.

Question:

What is the scope of the Honnutti Home Healthcare project?

Complete Answer:

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