CASE ANALYSIS I: CINCINNATI ZOO and BOTANICAL GARDEN

CASE ANALYSIS I: CINCINNATI ZOO and BOTANICAL GARDEN

 

Company Background:

The Cincinnati Zoo and Botanical Garden

is one of the most popular attractions

and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visits its 71 acre site, which is home to more than 500 animal and 3000 plants species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two-thirds of its $26 M annual budget s generated through its own fundraising efforts.

 

Cincinnati Zoo takes pride in the fact that it has the lowest public subsidy of any zoo in Ohio and generates more than two thirds of its $26M annual budget through its own fundraising efforts. In challenging economic conditions, the Zoo wanted to reduce its reliance on subsidies even further by increasing visitor attendance and revenues from secondary sources such as membership, food and retail outlets. This would secure the Zoo’s future and enable it to continue its pioneering work in conversation, preservation and research.

 

Currently, Cincinnati Zoo makes use of four separate legacy point-of-sale systems with a single platform to provide data on all admission, membership, retail and food service sales. To monitor the number of visitors in certain areas, the zoo staff members makes their rounds to observe.

 

You have been hired by Cincinnati Zoo to provide them a solution that will enable them achieve their business objectives.

 

Business Objectives:

● Increase attendance and revenues by enhancing the customer experience for each visitor.
● Boost sales for food and retail outlets through more effective marketing and promotions.
● Optimize labor cost by gaining a better understanding of demand patterns throughout the year.
● Maximize the workforce by identifying areas of the park that are in need of more staff.

QUESTIONS:

 

1. What are the problems with the existing system of the Cincinnati Zoo?

 

2. What are the data that are available to the Zoo management and staff?

 

3. How can these data be used to help the following perform their work better to achieve the business objectives of the Cincinnati Zoo?

 

a. Zoo Administrator

 

b. Zoo Staff

 

4. What solutions can be provided for the following stakeholders so that the business objectives of Cincinnati Zoo are achieved? Explain in detail the proposed solutions for each stakeholders.

 

a. ZOO MANAGEMENT

b. ZOO STAFF MEMBERS

Complete Answer:

Get Instant Help in Homework Asap
Get Instant Help in Homework Asap
Calculate your paper price
Pages (550 words)
Approximate price: -
Open chat
1
Hello 👋
Thank you for choosing our assignment help service!
How can I help you?