Health services organizations place and price decisions
analyze the place and price decisions of a health services organization as covered in Week 5 and You may use the same organization that was your focus on Written Assignment 2, or pick another health services organization with which you are familiar. Be sure you understand the marketing concepts discussed during Weeks 5 and 6 and can apply them to your organization.
You might have to seek out some information on the organization by visiting its website, or if it
is an employer interviewing someone who has knowledge of the pricing and distribution
decisions. After you have completed your research, answer each of the following questions in
turn following all the general guidelines or written assignments posted in the syllabus.
Brief overview of the organizations service/products and a description of their target market.
This is important to ensure that your analysis considers the needs of the target market in
evaluating their pricing and channel decisions.
How do you think the organization arrives at its price? Refer to the Week 6 Overview for a
framework of some of the pricing considerations and discuss those that appear relevant to your
Do you think the pricing strategy is appropriate? Can it be improved to better meet its
Is the organization hindered or helped in their pricing decisions by government or payer
restrictions. If so, how do these restrictions impact their pricing strategy?
What kind of value delivery network does the organization employ, e.g. horizontal or vertical,
and what is their distribution strategy, e.g. exclusive, intensive or intensive? What factors
influence the distribution strategies of this organization? Are they customer-focused? If
possible, outline all of the channel members and what function they perform to serve the
Can you recommend any changes to the value delivery network that would serve customer needs
Play Week 6 Overview PowerPoint
ALEXANDER, SHERINext Steps And New Tools: Transparency And Reference-Based
Pricing. Employee Benefit Plan Review 68.5 (2013): 20-21. in Course Resources>eReserves
Lambert Paul. Haggard, Mary, “Develop your distribution strategy”, Managed Healthcare
Executive. May 15, 2013. Available online
Online Text: Core Concepts in Marketing —
Chapter 9, “Pricing the product”
Chapter 10, “Channel concepts, distributing the product”