Hired as an International Consultant 

Assume that you have been hired as an International Consultant for a Multi-National Corporation (MNC). This MNC is seeking to make its first entry into Bangkok, Thailand.

  • Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the potential move.
  • What is the PESTLE factors if i want to enter Thailand with ASDA/Shine conveniences stores all over Thailand?
  • What is the expansion methods to be chosen: diversification strategy? concentration strategy? Merger or acquisition? Franchising? Partnerships and Joint ventures? Licensing?

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