Hired as an International Consultant 

Assume that you have been hired as an International Consultant for a Multi-National Corporation (MNC). This MNC is seeking to make its first entry into Bangkok, Thailand.

• Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the potential move.
• What is the PESTLE factors if i want to enter Thailand with ASDA/Shine conveniences stores all over Thailand?
• What is the expansion methods to be chosen: diversification strategy? concentration strategy? Merger or acquisition? Franchising? Partnerships and Joint ventures? Licensing?