1. Identify and explain the pros and cons of newspapers as a media
class, identity newspaper advertising categories, and consider the future of newspapers as a medium.
2. Explain the pros and cons of magazines as a media class, identity magazine advertising categories, and consider the future of magazines as a medium.
3. Explain the pros and cons of TV as a media class, identity TV advertising categories, describe audience measurement for TV, and consider the future of television as a medium.
4. Identify the pros and cons of radio as a media class, identity radio advertising categories, and consider the future of radio as a medium.
5. Explain the changes taking place in the traditional mass media of newspapers, magazines, TV, and radio relative to new media options.