Explain the Pros and Cons of TV as a Media Class

1.  Identify and explain the pros and cons of newspapers as a media

class, identity newspaper advertising categories, and consider the future of newspapers as a medium.
2.  Explain  the pros and cons of magazines as a media class, identity magazine advertising categories, and consider the future of magazines as a medium.
3.  Explain the pros and cons of TV as a media class, identity TV advertising categories, describe audience measurement for TV, and consider the future of television as a medium.
4.  Identify  the pros and cons of radio as a media class, identity radio advertising categories,  and consider the future of radio as a medium.
5.  Explain the changes taking place in the traditional mass media of newspapers, magazines, TV, and radio relative to new media options.

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