Submit The name

Submit The name, mission, and vision of your fictitious company a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following:

  • The strategy name for the new product launch, including the strategy’s theme or marketing slogan
  • Who in the organization needs to be involved for this strategy implementation to be successful
  • How you will communicate to your stakeholders “what’s in it for them” regarding the upcoming initiatives
  • A description of the communication channels you will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide

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