Operating in international markets

The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy.  Write a report for the senior management team. In the report you must:

  • analyse the features of international markets
  • evaluate the operational considerations that should be taken into account when developing an international marketing strategy
  • analyse the characteristics of an international marketing strategy.

Extension activities: 

To gain a merit grade you must also:

evaluate the legal implications associated with developing and implementing an international marketing strategy.

To gain a distinction grade you must also:

choose an organisation you know well or one where you have access to detailed information. Evaluate the chosen organisation’s international marketing strategy.

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