Case Study: Popular and in-demand soft drink business in India

Case Study: Popular and in-demand soft drink business in India

An international soft drink company has a signature soft drink that it sells all over the world. In India, the soft drink variants comply with Indian food and health regulations but are less healthy than the drink sold in the European market where the law is stricter. This international soft drink offers a job opportunity to the citizens of India. The country’s soft drink business flourished due to its popular brand and big demand for the market. However, India’s water supply, especially during the summer period, becomes limited due to a large amount used daily to produce soft drinks and daily household use. The soft drink company is obeying India’s law, but it sells an inferior, less healthy product in a developing country.

Question:

1. What are the issues of environmental sustainability, ethics, and law posed in the case study?