Case Study Analysis-Sink or Swim

Sink or SWIM
Lauren Ankeles, Marine Graham, Roberta Pittore and Priyanka Ramamurthy
How could a sunny February afternoon take such a turn for the worse? The clock ticked in the MIT
Sloan Student Life Office (SLO), where the three Sloan Women in Management (SWIM) club copresidents and two conference directors were gathered.1 SWIM’s 3rd annual conference, 11 months in
the making, was scheduled to take place the next day. A winter storm was looming, with weather
predictions varying widely from three to 50 inches of snow in the next 48 hours. It was almost
2:00pm and a decision had to be made – setup was slated to begin in minutes, and speakers were
boarding their flights for Boston. Should the conference be canceled, modified, or go forward as
planned?
SLO Associate Director Marco Esquandolas looked at the five women seated in front of him and
asked, “Ladies, what is your final call?”

A case study analysis requires you to investigate a leadership problem, examine the alternative solutions, and propose the most effective solution based on the evidence in the case. Use only information provided in the case study. Do not do additional research on the case itself.
INTRODUCTION: Identify the key issues in the case study.
BACKGROUND: Summarize the key players, relevant facts, and the most important issues. This section should be brief, yet demonstrate that you understand the case.
EVALUATION: Consider each of the important issues in the case. Evaluate what is or is not working, and why. Be sure to evaluate from a leadership viewpoint.
PROPOSED SOLUTION: Provide specific and realistic solution(s) or changes needed. Explain why the solution was chosen. Support the solution with evidence from concepts and leadership theory which you learned in class, or personal experiences.
RECOMMENDATIONS: Depending on the case, suggest either what should have been done differently to have avoided the problem, or what should be done next, and by whom, to fix the problem. Support with leadership theory.

Sink or SWIM Case Study

The Sloan Women in Management association was made to be an enticing and steady gathering for all Sloan ladies. The reason for this gathering is to propel the vocations of current female Sloan understudies, work with staff, heads, and the more prominent business group to build open doors for ladies in business. The association has been quickly developing since it was set up in the 1980’s. The yearly meeting has turned into the biggest occasion inside SWIM, notwithstanding beginning just two years previously. Sloan Women in Management composed their third yearly gathering, “Set out to Fail: Taking Risks When It Matters Most”. This sorted out occasion was indispensable to equitably taking SWIM off the ground. Their gathering sold more than 350 tickets and sponsorship reserves totaled to 38,000. Everything had been arranged as needs be, the main issue was the snow storm going to hit Boston. This winds up being the principle issue for this situation consider. Reasonably, a couple of other options to determine the issue is wipe out or defer the gathering. By not doing on of these things, it places participants in a risky circumstance that could have possibly constrained claims. Another option, could have been settled inside, by including better correspondence inside the group and executed their parts appropriately. The group was not appropriately arranged for startling hindrances. Initially, they had a decent arrangement, yet with consistent mishaps, they needed been exceptional arranged.