Marketing Plan Assignment
Attached question
Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional research to acquire information related to place and promotion associated with the company you selected. In the “Strategy Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
| Information to be Researched | Research Findings | Resource Citation Information |
| Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels). | ||
| Discuss possible channel conflicts. | ||
| What forms of advertising and promotion does the company use? What role does personal selling fulfill for the company? | ||
| What forms of media does the company use? Describe the media mix. | ||
| Illustrate the messages the company currently uses.
Note: Include links to specific YouTube and social media site examples. |
Strategy Recommendation: In 250 words, recommend a strategy that you believe will increase profits and sales to the target market. Cite your specific research findings to justify your strategy assessment and recommendations.
Complete Answer:
